How Objectification in Advertising Is Impacting Young Boys.

Source: The Drum

Author: Jennifer Faull

Article: #WomenNotObjects: How objectification is damaging young boys

The Drum’s report by Jennifer Faull explores how the sexualised and objectifying portrayal of women in advertising does more than harm girls’ and women’s self-esteem — it also has a profound effect on young boys. Citing expert insights and campaign research, the article shows how repeated exposure to objectification teaches boys to see girls as less human, influences their understanding of consent, and embeds distorted ideas about relationships and masculinity. Psychologists warn that this normalisation can limit boys’ empathy and shape behaviours that carry into adulthood.

To read the full article, visit: https://www.thedrum.com/news/womennotobjects-how-objectification-damaging-young-boys